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Chronic Rib Pain May Indicate Serratus Anterior Underactivity
If you’ve dealt with ongoing rib soreness without a clear traumatic injury (such as a slip-and-fall incident), you’re likely dealing with serratus anterior weakness, especially if it extends from the armpit area down towards the bottom of the rib cage. Without knowing what this muscle is or where it’s located, the pain can feel similar…
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Swimmers Can Reduce Shoulder Injuries Through Strong and Mobile Lats
Swimmers often blame their shoulder injuries on weak rotator cuff muscles. And while the rotator cuff may have become weak, it’s likely not the actual weak link in the kinetic chain. According to Physiopedia, “Most swimming injuries are classified as overuse injuries and relate to faulty biomechanics.” With this in mind, the rotator cuff muscle…
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Swim Programs Can Retain Clients and Boost Revenue by Building Relationships
Does your swim program face off-season enrollment dips? What if you nurtured existing client relationships instead of spending heavily on marketing to generate new leads? If you’re looking for a greater return on investment, shifting focus to retention efforts can reduce marketing costs (leading to more profit) and boost customer satisfaction (leading to lower churn).…